Skip to content Hey! I’m Erica DeSpain, the full-time content creator behind All Things Madison, based in the fast-growing city of Madison, Alabama, just outside of Huntsville. I launched All Things Madison in the spring of 2020—an unexpected but pivotal time to start an online platform. That first year, we focused on keeping the community informed during an unprecedented time, and since then, we’ve covered over 1,000 events, business stories, and community highlights that make Madison such a special place.
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What started as a passion project has grown into a trusted resource for local news, business features, and community insights. Whether it’s the latest restaurant opening, an inside look at small businesses, or a deep dive into local events, my goal is to create content that informs, inspires, and connects people to the heart of Madison. With an ever-growing audience of residents, visitors, and professionals, All Things Madison has become a go-to platform for those looking to stay in the know.
By sharing authentic stories and engaging content, I help businesses and organizations reach the right audience and build meaningful connections with the Madison community. Today, All Things Madison is more than just a blog—it’s a platform for storytelling, helping people discover the best of what Madison, Alabama, has to offer.
At All Things Madison, we go beyond traditional advertising. Our approach is personal, story-driven, and community-focused. We work closely with each business to craft content that highlights who you are, what you do, and why it matters to Madison residents.
A long-form feature highlighting your business, its story, and what makes it unique. These articles are highly searchable on Google and Bing, making them a lasting tool for visibility.
Engaging Instagram and Facebook content tailored to showcase your business, products, services, or events in an organic way that connects with your ideal audience.
A feature in our highly engaged newsletter to drive brand awareness and direct traffic to your business.
A long-form feature highlighting your business, its story, and what makes it unique. These articles are highly searchable on Google and Bing, making them a lasting tool for visibility.
Thousands of local followers, readers, and email subscribers rely on our content to stay informed.
Unlike traditional ads that disappear, our features continue driving visibility for your business long after they’re published.
Every business is unique, and we take the time to create content that fits your goals and resonates with the local audience.
Share your goals, timeline, and vision by filling out our contact form.
We’ll discuss custom content options and determine the best way to feature your business.
We collaborate to create eye-catching, high-impact content that introduces you to the Madison community.
Your feature goes live, reaching thousands of engaged locals who are eager to support & discover businesses like yours.
It is so exciting to share that we had a record-breaking weekend! Friday we had to call in help – the store was that busy. I cannot count the number of times we heard ‘We saw it on All Things Madison’ or ‘Erica’s posted about your store.’ We had 178 new followers on Facebook since your post! Thank you again! We can’t wait for our next partnership.
Madison Mercantile
You really knocked it out of the park with your posts. I really really appreciate it!! While it rained cats and dogs Saturday I had the best day since the holidays. Your followers drove to see me in the rain and it was amazing! You are very talented!!
Owner of Favorite Things boutique in Downtown Madison
I have NEVER had this many inquiries off of a single promotion anywhere, anytime!
Owner of Rocket City Window Cleaning
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