When Jamie Lambert visited north Alabama in the Spring of 2019 to spend time with close friends, she had no idea that she would leave with a business idea that would change the trajectory of her family’s lives.
Lambert, a fitness enthusiast, was shocked to visit our area and discover that no one had brought Burn Boot Camp to North Alabama. As avid members at the Burn Boot Camp location in her Springhill, Tennessee community, she knew that this was something missing from our area.
Fast forward two months later, and the papers were signed to launch Burn Boot Camp right here in Madison, Alabama.
Burn Boot Camp in Madison, Alabama
Burn Boot Camp in Madison, Alabama
Burn Boot Camp, located in the Walmart Shopping Center on HWY 72, officially opened at the beginning of March, just days before the pandemic swept the country.
Despite having to make a slew of changes and roll with what felt like punch after punch, local franchise owner Lambert strongly believes that Burn Boot Camp is here to stay and can’t wait for more community members to experience the transformation that is happening inside their facility.
What is Burn Boot Camp?
Burn Boot Camp is a fitness facility that offers 45-minute “camps” throughout the day where participants are coached throughout their workout in a group setting with nonstop movement. Trainers demonstrate moves and then walk around helping with modifications, technique, and overall motivation.
“If trainers see you performing a move incorrectly, they’ll help you. We don’t want any injuries in here. They’re also known to walk over and hand you a heavier weight if they see you working with something that’s too light for your ability level,” shared Lambert. “The trainers will push you!”
Lambert couldn’t stress enough that all fitness levels and abilities are encouraged at Burn Boot Camp. She says that the trainers will meet each member where he or she is at.
“We pride ourselves in knowing the name of every single person that walks through our doors.”
Lambert also shared that trainers often hold 15-minute one-on-one focus meetings with participants where they get to know his or her personal goals, previous struggles, and much more. This is also a great time for members to ask nutritional questions.
“Something our members would tell you that they love about Burn Boot Camp is our trainers. They are heavily involved. When they know your goals, it helps them to the best of their ability to see you reach them.”
For those who would prefer to work out from home, Burn Boot Camp is ready and willing to help participants do that. Located inside the facility is a large TV that where trainers see members who are logged in to live classes via Zoom.
“Our trainers will keep up with what they’re doing on the screen and verbally coach them through each exercise.”
Lambert shared that offering camps over Zoom is something that’s new due to the pandemic but is an option they plan to keep around.
Camps are offered all throughout the day starting at 5 a.m. with some that are for just woman and others that are co-ed. A handful of camps also included complimentary “childwatch”. These designations are all clearly made online.
Joining a camp is as easy as picking a timeslot to go, arriving a few minutes ahead of time, grabbing your equipment, and finding a spot (which is clearly labeled with blue tape to promote distancing from others). The trainers take it from there!
Children who are in childwatch are well cared for, able to use restrooms, and play in an indoor environment with a window where parents and children can see each other if desired. Lambert stressed that all items in the childwatch area are sanitized between each camp. Each child’s temperature is taken upon arrival.
One of my favorite touches inside Burn Boot Camp is the wall of laminated pictures and stories of those who have achieved various goals. Some are weight-related while others are related to mental health, or simply just getting more out of life.
“Everyone here wants to build others up. We want to help you reach your goals. Our employees, our members, everyone is just amazing. The community is unlike any other, and it’s the most inspiring.”
Lambert shared that the owners all started as members but that their love for the brand is what brought them here.
“We looked at the real estate market and knew that Madison was the right place for the first location,” shared Lambert. “We have two more locations we plan to open in the next year as well, so we’re excited.”
Lambert said that community can expect additional Burn Boot Camp locations in Huntsville (potentially the Jones Valley area) as well as another location in Madison (the south side of town is looking promising!)
To learn more about Burn Boot Camp, visit their website, or follow along on Instagram.
*All pictures courtesy of Burn Boot Camp Madison.